The End is Near.

AI has effected every industry massively, consolidating the various creative roles around production & creation, but style is still something you got or you don’t.

Artist vs Creative

Some call me an AI artist I see myself as a creative director with a few more subscriptions that 2022. The power of image and video generation has made it easier to visualize but not select.

JDOTF believes AI is a tool that should be used responsibly, but not one that should be dismissed. The endless options will not give you consistency or a brand story.