Penny Zipfelmann
A clever response to online hate and widespread market vandalism for the release of a religion-neutral Christmas figure. PENNY knew what was coming when they redesigned the packaging for the Zipfelmann in pride colors.
The trick was PENNY donated 1€ to anti-hate organizations for every negative or hate comment. After a few days, PENNY released the design and announced a donation to from community – thanking the haters for helping to give 10,000€ on their behalf.
A story of a Facebook post that triggered a social media uproar, vandalism in stores and a lot of hate for a small little chocolate figure.
The Result?
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.